Facebook has been overstating a number of key measurements, but says it is working to fix the problems.
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Its fighting talk between social platforms, as first Snapchat and now YouTube take a dig at Facebook’s autoplay video function.
Research from Thinkbox and academics demonstrates the interplay between audio and video for recollection, effectiveness and distraction.
If the retailer doesn’t make £1.50 profit on each pound spent on marketing, it’s marketing budget will be reduced, said the business’s CEO.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
The drinks company is looking to get even smarter with the investment choices it makes with increasing use of analytics tools that will allow it to improve performance across its portfolio, and not just on the flagship Jameson and Absolut brands.