Huge shifts in data regulation, attitudes to brand safety and understanding of marketing effectiveness mean brands need a radical overhaul of their approach to digital advertising. As the risks of accepting the status quo mount, how exposed are brands and how should marketers adapt?
Join Marketing Week editor Russell Parsons, Direct Line Group head of commercial marketing Sam Taylor, and The Ozone Project chief revenue officer Craig Tuck for this exclusive video webinar. They will debate:
- The impact of GDPR regulations and the Information Commissioner’s hard line on advertising
- What does brand safety mean to marketers, in the wake of high-profile scandals of recent years?
- Do online advertisers care enough about the quality of content their ads appear against?
- The long and the short of online advertising – how does its effectiveness measure up?