‘Proudly mass market’: The Gym Group rebrands ahead of major growth drive
Niamh CarrollThe Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
Niamh is a reporter for Marketing Week. She covers FMCG, food and drink, utilities and travel. She is also interested in regulation and tech in the marketing industry. She joined Marketing Week from advertising publication VideoWeek in March 2022. Niamh graduated with an MA in international journalism in 2020.
The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
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