Mars CEO: Attacks on brand purpose are ‘nonsense’
Niamh CarrollDismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Niamh Carroll
‘All up for grabs’: Which brands will dominate the no and low alcohol market?
Niamh CarrollIn an increasingly cost-conscious consumer environment, there could be an opportunity for private label brands to take share in the no and low alcohol sector, say analysts. But they’ll have to fight off rising competition from both alcohol giants and independent brands alike.
John Lewis Partnership insists transformation plan ‘on track’ despite £234m loss
Molly InnesInflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Deliveroo hails ‘more efficient’ marketing spend as losses narrow
Michaela JeffersonMore targeted marketing, coupled with growth in its advertising business and on-demand grocery delivery, has pushed Deliveroo further up the path to profitability, its CEO claims.
‘Returnerships’ and tax reliefs: What does the 2023 budget mean for brands?
Niamh CarrollAfter announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.
Netflix on encouraging ‘honourable’ failure to drive innovation in market research
Niamh CarrollMarketers and researchers should be given the freedom to test the waters with new ideas, the brand’s insight director argues – but their work has to be tied to business outcomes.
Coca-Cola’s insights director: Marketers are often too ‘in the weeds’ to act strategically
Niamh CarrollBrands must ensure marketers have time to use both data and human insight to build out a long-term strategy, research bosses at Coca-Cola and Philips argued on a panel today.
Why Saga believes expanding its media business will help it reach ‘superbrand’ status
Niamh CarrollThe company’s new media brand will help Saga to forge more frequent and longer-lasting relationships with existing customers , says media CEO Aaron Asadi.
Female marketing leaders on ’embracing equity’ beyond International Women’s Day
Niamh CarrollFemale leaders from the CX50 list compiled by Marketing Week in partnership with Zone and Cognizant Digital Experience share advice to their younger self and to the wider industry in the week of International Women’s Day.
Hotel Chocolat dials back ‘digital-led’ strategy to focus on store growth
Niamh CarrollThe retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.
How brands are marking International Women’s Day 2023
Niamh CarrollFrom Durex’s ‘orgasm gap’ stunt to Amazon’s efforts to support woman-owned small businesses, here’s how seven brands are engaging with International Women’s Day this year.
AB InBev credits marketing with driving ‘highest-ever’ volume sales
Niamh CarrollCEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation and its in-house creative agency DraftLine.
KFC’s Meg Farren: Marketing is a ‘brilliant training ground’ to lead a business
Niamh CarrollKFC’s UK general manager Meghan Farren says she is thankful to have “fresh eyes” on the business, having left her CMO position in 2021 to join Asda as chief customer officer, only to return a year later in her current role.
TUI CMO: Effectiveness of media channels should be judged by ‘intuition’ not just modelling
Niamh CarrollAs a travel company, TUI “sells dreams” and so needs to look beyond channels where return on investment can be granularly measured, says UK and Ireland CMO Katie McAlister.
Discretionary income, mail, retention budgets: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Why Coca-Cola is making a ‘unified’ global push behind the Sprite brand
Niamh CarrollDespite a brand health wobble in the UK over the last decade, Sprite remains one of the world’s most valuable soft drink brands. With fresh investment behind its zero sugar variety, analysts believe it is well-positioned to grow The Coca-Cola Company’s status in the flourishing no sugar market.