Arçelik , parent company of white goods brands such as Beko, is determined not to compromise brand-building activities such as its sustainability initiatives and innovation even amid a tough economic climate.
Wrapped is the perfect example of Spotify’s commitment towards marketing consistency, with the campaign now in its eighth year.
Regardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Nathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.
Investment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
CMO Julien Barraux is on a mission to find Unilever’s next billion-euro brand, as its ice cream brands enter a new era as their own business group.
Budweiser is one of the key brands sponsoring the World Cup, but a last minute decision to ban alcohol in Qatar’s stadiums may leave it questioning the future of the partnership.
The chancellor pledged to tap into British brands’ and businesses’ capacity for innovation and create the “next Silicon Valley” in the UK.
Sage spent an additional £50m on marketing this year, as the B2B business refreshed its brand and revealed its first-ever purpose statement.
The food manufacturer has recorded an average growth of 5% in its brands business across the last three years.
The majority of beer drinkers and football fans aren’t aware of BrewDog’s World Cup ‘Anti-Sponsor’ campaign, and there is a lack of strong reaction either way among those who are.
Ten years in and following its acquisition by Britvic, plant-based drinks brand Plenish is on a mission to achieve the next level of growth.
The supermarket is aiming to do something “different from the norm” with this year’s Christmas campaign.
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