‘Proudly mass market’: The Gym Group rebrands ahead of major growth drive
Niamh CarrollThe Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
Niamh Carroll
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets
Niamh CarrollData shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
Why Heineken is making sustainability its ‘north star’ for product innovation
Niamh CarrollThe beer company’s UK marketing director says sustainability in product design must go much further than just packaging.
Corona on earning permission to ‘stretch’ beyond traditional marketing
Niamh CarrollCorona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.
Anxious dreams, social advertising, market research: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Expedia shifts spend from performance to loyalty as it adopts ‘long-term’ view of growth
Niamh CarrollExpedia says it is bucking the norm for travel booking firms by focusing on growing customer lifetime value and retention over chasing individual transactions online.
Burger King claims refocused marketing effort is ‘resonating’ with consumers
Niamh CarrollThe marketing and digital teams at the fast-food business have been collaborating to drive progress in areas including loyalty and delivery.
Yum! Brands CEO banks on brand buzz and value to ‘win’ during inflation
Niamh CarrollTaco Bell saw strong international system sales growth of 31% during the second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.
‘Use this time wisely’: Marketing bodies welcome delay of Google’s third-party cookie ban
Niamh CarrollGoogle’s Privacy Sandbox vice president said the delay follows “consistent feedback” from marketers, publishers and developers that they need “more time”.
Diageo attributes soaring profits to marketing spend boost and premiumisation strategy
Charlotte RogersDiageo says its premiumisation strategy is paying off, as its high-end brands contributed to 71% of organic net sales over the year.
Unilever ascribes brand growth to ‘precision’ pricing action taken to offset inflation
Niamh CarrollUnilever is prepared to temporarily accept a loss in volumes and competitiveness to protect its brands as inflation bites.
Co-op to cut marketing and customer roles by a fifth
Niamh CarrollCo-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.
Pernod Ricard’s top UK marketer on increasing marketing’s ‘share of voice’
Niamh CarrollUK marketing director Leanne Banks says shifting focus from commercial goals to creativity is helping Pernod Ricard take on its bigger rivals.