Junk food ad ban: Marketers say it will force brands to ‘think smarter’
Niamh CarrollBrands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on pre-watershed TV and paid-for online ads.
Niamh Carroll
‘It’s old because it’s good, not good because it’s old’: Hovis’s first CMO on leading the brand
Niamh CarrollHovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
Dynamic pricing, personalisation, brand safety: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Coke enlists Fifty Shades actor Jamie Dornan for ‘cheeky’ Diet Coke break ad
Niamh CarrollThe Fifty Shades of Grey actor will star in an ad revealing his passion for cold water swimming next month, as the brand continues to encourage consumers to enjoy a break with Diet Coke.
‘Sunset in a glass’: Aperol on the consistency needed to build its ‘giant’
Niamh CarrollAperol has quintupled in growth over the past decade, but the brand is not looking to innovate into new flavours or cocktails, instead choosing to go all-in on delivering its “perfect serve” to consumers.
John Lewis marketing boss: Value perceptions are a ‘detractor’ for the brand
Niamh CarrollJohn Lewis has made its biggest-ever investment in marketing as it seeks to redress value perceptions about the brand, and relaunches its ‘Never Knowingly Undersold’ promise.
Pernod Ricard UK promotes internally for new marketing director
Niamh CarrollPernod Ricard UK has appointed brand director Liam Murphy to lead its marketing function, with predecessor Leanne Banks moving to work for the business’s Scotch whisky brand Chivas Brothers.
Retail media, festive spending, ad impressions: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Barclays appoints VMO2’s Simon Groves as global brand boss
Niamh CarrollSimon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
One CMO on coming ‘home’ to marketing after years in general management
Niamh CarrollCMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
Pernod Ricard to step up brand activations in each market despite declining sales
Niamh CarrollPernod Ricard, which owns brands including Malibu and Absolut, is using its digital and tech capabilities to activate 15 to 20 brands in each market, compared to six to eight previously.
How Guinness 0.0 became the UK’s number one non-alcoholic beer
Niamh CarrollGuinness 0.0 is now the best-selling non-alcoholic beer in the UK off-trade. It has benefited from Diageo putting it on an “equal footing” to Guinness draught, says marketing director Anna MacDonald.
Striking a balance: Marketers on navigating the price promotion ‘tightrope’
Niamh CarrollPrice promotions can be dangerous if overused, but done right they are an important part of any brand’s growth toolkit.
HelloFresh on its shift away from discounting to drive sustainable growth
Niamh CarrollDiscounting has been a big focus for communications in the recipe box category, but now HelloFresh is breaking away from the norm, and instead looking to establish more long-term relationships with customers.
Retailers are deploying ‘murky’ loyalty pricing practices, says consumer watchdog
Niamh CarrollWhich? says it has found some evidence of loyalty pricing examples that “looked like an outright rip off”, as it investigated how retailers are using the mechanism.