Channel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Streamlined processes, the principles of Ehrenberg-Bass, and creating an ‘engaged marketing community’ are all helping the privately-owned snack company drive growth, says marketing boss Kevin McNair.
Celebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.
We arm you with all the numbers you need to tackle the week ahead.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
Lis Blair becomes group CMO at the price comparison business, having joined the company as a general manager, with responsibility for marketing and customer, earlier this year.
The UK government says reforming data protection legislation will benefit business, but marketers are cautious about what a divergence from GDPR could mean for the industry.
Marketers in consumer healthcare are often wary of being creative with their campaigns, but Bayer’s top marketer Patricia Corsi believes there is an opportunity to build better relationships with consumers.
Amanda Jobbins may have started her marketing career by “happenstance”, but she has thrived in the B2B tech sector, working for the likes of Sage, Oracle and Vodafone Business.
We arm you with all the numbers you need to tackle the week ahead.
With a leadership line-up of former marketers and a restructured marketing team, Merlin Entertainments is on a mission to catch up to market leader Disney within the “next few years”.
We arm you with all the numbers you need to tackle the week ahead.
M&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.
Consumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.
Convinced more consumers will buy into its brands amid the cost of living crisis, Premier Foods plans to continue investing in marketing to grow market share.