Nick Nairn launches viral campaign

Celebrity chef Nick Nairn has launched an online campaign to promote his cookery school.

The viral e-mail campaign, called Make Someone Very Happy, features some of the Nick Nairn Cook School customers. Shot in black and white it shows their reaction to eating good food.

"We enjoy exploring the less conventional avenues to reach our target market. Most of the people in the video are our customers recalling a positive reaction to tasting their best-ever meal," says Nairn.

He adds that the viral campaign was an effort to show the school doesn’t take itself too seriously, in an attempt to dispel the way that some people feel intimidated by the thought of a cookery lesson.

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