Nickelodeon chief quits during review

Nickelodeon marketing chief Gill Seaton is leaving the company in the middle of an advertising review at the broadcaster’s main channel.

It is understood that Seaton, who is head of marketing at the broadcaster, is taking voluntary redundancy.

Managing director Nicky Parkinson will take on her responsibilities and will oversee three senior managers covering the sections brand and strategy, entertainment and commercial, and press and publications.

Seaton was promoted to her position four years ago. She joined the broadcaster’s marketing department two years earlier. She was previously senior brand manager at Buena Vista Home Entertainment.

Nickelodeon spends &£300,000 on advertising its main channel Nickelodeon, almost &£200,000 on the pre-school channel Nick Jr and &£100,000 on Nicktoons.

The last agency to work on the main account was Mustoes, which ended its relationship with the channel last year. Walsh Trott Chick Smith works on Nick Jr.

In the past two years Nickelodeon has experienced increased competition from the BBC’s two new digital children’s channels – CBBC and Cbeebies. Nickelodeon is a joint venture between BSkyB and Viacom-CBS.

Recommended

Get in touch with your emotions

Marketing Week

Alan Mitchell’s column into the effectiveness of advertising (MW last week) to some extent holds no surprises, as Sergio Zyman, ex-marketing chief at Coca-Cola, noted in his 2002 book, The End of Advertising as We Know It. Much conventional advertising, Zyman argued, does little to sell products or services. And if it’s not selling, it’s […]

Bacardi-Martini increase UK advetising spend

Marketing Week

Bacardi-Martini is increasing its UK advertising spend on its upmarket gin brand Bombay Sapphire Gin by 150 per cent. The increased budget will coincide with a global advertising campaign created by US agency Margeotes/Fertitta & Partners LLC, which will use the strapline ‘Complexity’. Media buying and planning is through Universal McCann. The campaign will seek […]

Comments

    Leave a comment