Nickelodeon is unveiling an advertising campaign to promote its animated TV series Ben and Holly’s Little Kingdom.
The ads, which break today (April 20), use blue screen technology to integrate real life children with animated footage from the TV show that is set to air on pre-school channel Nick Jr this month.
The television and print ads were created by Nickelodeon together with Joshua G2. The TV ads will roll out across channels including ITV2, GMTV and Living.
Print ads will appear in weekly women’s titles including Heat, Closer, Best and Reveal. Online ads created by Mind Orchard, will run on MSN, Disney, Boomerang, Milkshake! And Cartoonito.
Nick Jr has created a microsite featuring new games. There will also be a snippet of the first episode available to watch on the Nick Jr video player.
Nickelodeon consumer marketing director, Steven Brabenec, says: “By placing the animated characters within a real life situation, we’re manifesting the ‘join in’ values at the heart of the Nick Jr brand and hoping to inspire preschoolers’ imaginations.”