Nickelodeon launches UK Kids Choice Awards cinema campaign

Nickelodeon is supporting the launch of the UK Kids Choice Awards with a cinema campaign. The ad, which breaks this week, shows the orange Nickelodeon balloon rocketing over the Thames River.

The campaign, which has been created in-house, will be shown before family and kids films, including the latest Harry Potter instalment, Bratz, and Firehouse Dog.

The ceremony will take in place at London’s ExCel Centre on October 20 and will see celebrities such as McFly, Girls Aloud, Justin Timberlake and Gwen Stefani nominated for awards.

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