Nickelodeon UK has appointed David Lynn as senior vice-president, managing director. Lynn moves across from sister network Paramount Comedy UK, where he was general manager.
Levonelle morning-after pill has caused outrage with its press campaign, triggering complaints that the ad, which uses the strapline “Immaculate contraception? If only”, offends religious sensibilities. The campaign has triggered 105 complaints, which are being investigated by the Advertising Standards Authority (ASA). The complainants also claim the ad, created by J Walter Thompson, is “irresponsible” […]
Direct Marketing Association West chairman Ian Hughes has been arrested and charged with obtaining a money transfer by deception. A leading member of the direct marketing community, Hughes, who is also the managing director of Bristol-based Consumer Intelligence, was arrested on August 9 and bailed pending further enquiries. He was rearrested last Friday and will […]
Clear Channel has hired Rob Atkinson to replace Adam Butterworth as sales director of its specialist six-sheet division Adshel. Atkinson joins from Ireland on Sunday, where he has been commercial director since last year.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.