Chanel has appointed Nicole Kidman as the face of its Chanel No. 5 perfume. Advertising for the brand will be filmed by Moulin Rouge director Baz Luhrman and will break in autumn 2004.
It’s no illusion: the economy is bearing up and Brown seems to have worked some magic. But UK retailers have conjured the best trick of all, says George Pitcher
Creatives are, almost by definition, bored. No one understands them, you see – they are free spirits, unable to tolerate being tied down, day after day, on the Dunlop Inner Tubes account. So HHCL/Red Cell has given its ideas people a little exercise to keep them from getting fidgety. Staff have been allowed to let […]
Teletext Holidays is to launch a Teletext Holidays TV channel on digital satellite next spring. Programme content will include UK and overseas destination guides, resort features, news and consumer reviews.
Mochi ice cream brand Little Moons may have taken its marketing strategy to the next level since it went viral on TikTok earlier this year, but that does not mean the business is “walking away from digital”.
Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer have made their cases for the marketing buzzwords, theories and jargon that must be banished from marketing.
P&G spent $130m (£94m) on marketing over the first quarter of its financial year, while also reporting a 5% boost in net sales to $20.3bn (£14.6bn).
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here