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Arianna Huffington

Arianna Huffington on how brands can help consumers ‘thrive’

Lara O'Reilly

In Arianna Huffington’s latest book, Thrive, the HuffPost founder and serial entrant in Forbes’ ‘Most Powerful Women” list, explains how people should redefine the idea of success beyond money and power to a third metric that encompasses “wellbeing, wisdom, wonder and giving”. Speaking to Marketing Week ahead of delivering an address at WACL’s (Women in Advertising and Communications, London) speaker dinner event in London this week, Huffington explained how marketers can help their brands adopt the worthy principles of the third metric of success to help their consumers thrive.

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