Nike ramps up Olympic digital push with activity app

Nike has unveiled a wristband and related app that allow users to record their fitness activities and share the information with friends as part of a wider campaign aimed at building a community around sport ahead of the 2012 Olympic Games.

/s/e/d/Nike.jpg

The Nike+ Fuelband – which tracks activities including, running, dancing and swimming – lets users set personal targets and measure their movements.

Feedback will be given via a free app on either Apple or Android devices, which users can then share their scores and goals with one another on using several social networks, including Facebook, Foursquare and Path.

The wristband, which has been co-developed with digital agency R/GA, will go on sale in the US and the UK in May ahead of a global rollout.

Earlier this month, Nike unveiled its “Make it Count’ London 2012 campaign by urging consumers to reveal their personal pledges for the year on Twitter. The social media initiative was backed by a series of short videos, featuring athletes such as Rio Ferdinand and Mo Farah.

https://www.youtube.com/watch?v=TtfJAyjkkGs

https://www.youtube.com/watch?v=-eAjsFl22HM

/o/g/o/NikeFuelBand.jpg

Recommended

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now