Nike ramps up Olympic digital push with activity app

Nike has unveiled a wristband and related app that allow users to record their fitness activities and share the information with friends as part of a wider campaign aimed at building a community around sport ahead of the 2012 Olympic Games.


The Nike+ Fuelband – which tracks activities including, running, dancing and swimming – lets users set personal targets and measure their movements.

Feedback will be given via a free app on either Apple or Android devices, which users can then share their scores and goals with one another on using several social networks, including Facebook, Foursquare and Path.

The wristband, which has been co-developed with digital agency R/GA, will go on sale in the US and the UK in May ahead of a global rollout.

Earlier this month, Nike unveiled its “Make it Count’ London 2012 campaign by urging consumers to reveal their personal pledges for the year on Twitter. The social media initiative was backed by a series of short videos, featuring athletes such as Rio Ferdinand and Mo Farah.