The sportswear company is auctioning off 150 pairs of character Marty McFly’s Nike Mag trainers a day on eBay for the next ten days.
Nike says the trainers are an “exact match” to the trainers in the Back to the Future II film when Marty McFly visited the year 2015, down to their glowing LED panel and the “electroluminescent” Nike logo on the strap, although they are not self-tying. The illuminating logo will glow for five hours per charge.
Auctions for the shoes began at 4.30am this morning (9 September) and bids have already reached more than $5,000 (£3,131).
All proceeds from the auctions will be donated to the Michael J. Fox Foundation for Parkinson’s Research.