Nike ‘proud’ of Colin Kaepernick ad as campaign drives ‘record engagement’
Sarah VizardNike says the 30th anniversary of the Just Do It campaign is driving “real uptake” in traffic and engagement despite the controversy around one of its stars.
Nike on how setting an ‘audacious goal’ helped the brand work differently
Charlotte RogersUnprecedented access to the athletes’ journeys as they attempted to run the first sub-two hour marathon was at the heart of #Breaking2’s global appeal, says Nike brand communications director Mark McCambridge.
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Consumers split over impact of Nike’s Colin Kaepernick campaign
Sarah VizardNew data shows that younger consumers and those who are Asian or Black/African American are far more likely to view the campaign favourably than older, white consumers, and it is more likely to get them to buy from Nike in the future.
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Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right?
Mark RitsonNike’s new ad by Wieden+Kennedy, ‘Nothing Beats a Londoner’, is brilliantly executed, but by focusing on one city the brand risks alienating a much bigger market elsewhere.
Nike’s top marketer Trevor Edwards departs
Sarah VizardEdwards’ departure has prompted a restructure at Nike as it looks to put more of an emphasis on its customers to drive growth.
Nike is the big brand winner at the Women’s World Cup
Lucy TesserasAs England’s Lionesses make history by getting to the semi-finals for the second World Cup in a row, Marketing Week reveals the big brand winners of this year’s tournament.
How Nike and Mothercare are smashing female stereotypes
Charlotte RogersFrom record-breaking Olympians and world beating tennis sensations to real mums just weeks on from giving birth, Nike and Mothercare’s new campaigns capture the spirit of female empowerment, albeit in very different ways.
Jigsaw’s ‘Love Immigration’ wins Marketing Week readers’ campaign of the year
Thomas HobbsJigsaw’s latest ad has been crowned ‘campaign of the year’ in Marketing Week’s competition of 2017’s best marketing activity.
Apple, Nike, BT Sport: The top 10 YouTube ads in August
Leonie RoderickThe most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.
Nike, Knorr & Shell: The Top 10 Cannes YouTube ads
Rachel GeeNike’s aspirational ‘The Switch’ ad came out victorious on this year’s Top 10 Cannes YouTube ads, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Is Nike’s ‘Breaking2’ marathon bid more than just a marketing stunt?
Thomas HobbsNike’s #Breaking2 campaign, which saw it attempt to break the two-hour barrier for running a full marathon, could be a glimpse into the future of sports marketing as brands look to make product launches into must-watch events.
International bulletin: P&G and Nike fight for gender equality & ‘overweight’ online ads
Thomas HobbsFrom a German supermarket making fun of obesity to Nike focusing on female athletes in the Middle East, we have rounded up this week’s most interesting international marketing stories.
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Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January
Rachel GeeSports brands including Adidas, Nike and New Balance made it into the top 10 in January, alongside new ads from Sainsbury’s and Cisco.
Samsung, BT Sport and Clarks: The top 10 YouTube ads in August
Leonie RoderickSamsung’s comedic Jack Whitehall-heavy campaign for the Rio Olympics dominated YouTube’s ad leaderboard in August, nabbing three of the 10 top spots.
5 things you need to know this week
Leonie RoderickAs brands cut ties with tennis star Maria Sharapova after failing a drugs test and Public Health England launches its first new brand in eight years, here are some of this week’s biggest marketing stories.
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Are brands entering an era of zero-tolerance as sponsors drop Sharapova over failed drugs test?
Mindi ChahalBrands are cutting ties with tennis star Maria Sharapova after she failed a drugs test, with Nike, Porsche and TAG Heuer the first brands to take action.
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How Nike plans to turn ecommerce into a $7bn business
Sarah VizardNike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.