Digital shelf analytics monitors performance data, helping retailers keep track of competitors and optimise digital touchpoints. From understanding why it’s important to the type of data provided, here’s everything you need to know.
From the direct-to-consumer opportunity to the Amazon effect, digital is shaping how FMCG brands reach and engage with consumers.
This glossary aims to break down the expanse of ecommerce terminology for marketers.
Brands are increasingly tapping into the desire of consumers to bag a bargain and reduce their environmental impact.
There are a myriad of ways for brands to use digital innovation for customer service but the best are taking an omnichannel approach to ensure they delight, rather than annoy, customers.
As the fashion ecommerce industry matures, trends such as artificial intelligence, resale and returns are transforming the customer experience.
As the DTC sector matures, direct-to-consumer brands are borrowing strategy ideas from established brands, and vice versa, as they look to build sustainable businesses.
The beauty industry is a saturated market, meaning a stand-out product or interesting story is no longer enough to succeed as consumers become increasingly demanding and more digitally-savvy than ever before.
Automotive brands are innovating the customer experience through digital technology: these are the trends that look set to impact the industry in future.
For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead. Conveniently, the automotive industry has seen greater focus on digital channels and certainly an increase in creative ad campaigns over the past […]