Nikki Gilliland

Nikki is a writer for the Econsultancy blog. She joined in 2016 and covers topics including social media, influencer marketing and content marketing.

How automotive brands are blurring the lines between digital & reality

Nikki Gilliland

For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead. Conveniently, the automotive industry has seen greater focus on digital channels and certainly an increase in creative ad campaigns over the past […]

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