Nintendo is launching a new online campaign for its Nintendogs game. The latest push, developed by digital agency Lateral, targets teenage girls. It includes a Dalmatian-style skin for MSN messenger, alongside banners, skyscrapers and overlays. The media planning and buying is by Starcom and is focused on teen sites.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to creative marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.