Nissan appoints Justin Alias
Nissan has appointed Renault UK commercial operations manager Justin Alias as marketing director. He replaces Paul Wilcox, promoted to vice-president of marketing for Europe last month.
Nissan has appointed Renault UK commercial operations manager Justin Alias as marketing director. He replaces Paul Wilcox, promoted to vice-president of marketing for Europe last month.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here