Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
By Sarah Vizard
http://bcove.me/kmog8oxx
Sponsors Adidas, Nissan and Heineken will use the Champions League Final on Saturday (6 June) to push inclusivity and innovation messages as they look to take advantage of the global audience for the event in Berlin.
Nissan’s marketing boss Roel de Vries has said he would be ‘happy’ if the word digital disappears, saying brands should be focusing on integrating their marketing channels and making communications more consistent if they want to build a strong brand that resonates with customers.
Nissan is planning an umbrella campaign to unite its sponsorships of Manchester City’s portfolio of football teams and the UEFA Champions League as it looks to rapidly build its burgeoning association with the sport.
Marketing Week columnist Mark Ritson will host a new webinar providing practical advice on how to prevail in the time of Covid-19.
Shot on a two-day turnaround, the new campaign explains the social distancing measures the supermarket is taking to keep shoppers safe amid the Covid-19 outbreak.
As the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
As the coronavirus pandemic takes hold, marketers must realise that – for once – supply trumps demand.
Comments