Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
By Sarah Vizard
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Sponsors Adidas, Nissan and Heineken will use the Champions League Final on Saturday (6 June) to push inclusivity and innovation messages as they look to take advantage of the global audience for the event in Berlin.
Nissan’s marketing boss Roel de Vries has said he would be ‘happy’ if the word digital disappears, saying brands should be focusing on integrating their marketing channels and making communications more consistent if they want to build a strong brand that resonates with customers.
Nissan is planning an umbrella campaign to unite its sponsorships of Manchester City’s portfolio of football teams and the UEFA Champions League as it looks to rapidly build its burgeoning association with the sport.
Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Stella Artois global vice-president Tim Ovadia believes Gen Z marketers are more receptive to autonomy and creating space attracts diverse talent, which in turn helps foster an “ownership mentality” .
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
The Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate.
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