Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
By Sarah Vizard
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Sponsors Adidas, Nissan and Heineken will use the Champions League Final on Saturday (6 June) to push inclusivity and innovation messages as they look to take advantage of the global audience for the event in Berlin.
Nissan’s marketing boss Roel de Vries has said he would be ‘happy’ if the word digital disappears, saying brands should be focusing on integrating their marketing channels and making communications more consistent if they want to build a strong brand that resonates with customers.
Nissan is planning an umbrella campaign to unite its sponsorships of Manchester City’s portfolio of football teams and the UEFA Champions League as it looks to rapidly build its burgeoning association with the sport.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
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