Sponsors Adidas, Nissan and Heineken will use the Champions League Final on Saturday (6 June) to push inclusivity and innovation messages as they look to take advantage of the global audience for the event in Berlin.
Nissan’s marketing boss Roel de Vries has said he would be ‘happy’ if the word digital disappears, saying brands should be focusing on integrating their marketing channels and making communications more consistent if they want to build a strong brand that resonates with customers.
Nissan is planning an umbrella campaign to unite its sponsorships of Manchester City’s portfolio of football teams and the UEFA Champions League as it looks to rapidly build its burgeoning association with the sport.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.