Nissan launches DM campaign to promote new Qashqai technology

Nissan is launching a direct mail campaign to give consumers an opportunity to experience the new 360 degree Around View Monitor technology (AVM) included in its latest Qashqai model.

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The AVM system includes a camera system designed to make parking easier and has cameras on the front, back and sides of the car and sends real time images to dashboard so that the driver can get a bird’s eye view of the car and its surroundings.

The DM and email campaign, created by TMW, invites drivers to book a test drive of the car at a local dealer.

Yasmin Al Jeboury, Nissan CRM manager, says: “The Qashqai has always been about innovation and our latest model is no exception. The AVM and the new 1.6dCi engine combine to take the Qashqai to a whole new level, making it more fuel efficient, environmentally friendly and cost effective than ever before.”

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