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The creative process, the Marketoonist 23 7 14

The creative process

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Lara O'Reilly 654 400

Don’t expect Facebook and Twitter’s commerce plays to amount to anything more than small change

Lara O'Reilly

This week both Twitter and Facebook made separate commerce plays, with Facebook testing a “buy” button and Twitter acquiring payment startup CardSpring, as both look to encourage users to make purchases without leaving their respective networks. But don’t expect either move to generate meaningful revenue for your brand – or for Twitter and Facebook – any time soon.

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