No dropping of KP Crisps name

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I would like to correct a misunderstanding in Liz Stuart’s News Analysis piece “KP restructure bags more market share” (MW March 7).

While it is true that our major focus is on added value “crisps with a difference”, we have not “pulled out of branded normal crisp production”, and the KP name has not been dropped from crisps.

As a 37m brand, KP Crisps remains a credible and established mainstream crisp offering, and a particularly important part of our portfolio of crisp brands in the licensed, catering and food service sectors.

Andrew Christophers

Marketing controller

KP Foods

Middlesex

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