No mercy for ruthless grocers

It seems to me that the big supermarkets are now firmly into dangerous territory. As George Pitcher rightly points out, we should be asking ourselves where we want to shop (MW March 24). But the double headlock of convenience and lack of time makes exercising any form of consumer choice increasingly difficult.

What impact will the superstores’ current behaviour – squeezing suppliers until they squeal, defacing high streets up and down the country, raking in enormous profits and splashing out on excessive remuneration for directors – have on the long-term health of their brands?

In the unlikely event of OFT action – or, more realistically, competitors that address these concerns breaking the monopolistic stranglehold – supermarkets, which have displayed what Pitcher describes as “butch ruthlessness”, will pay the price.

Don Williams

Chief executive

PI Global

London W11


Medicines’ marketing practices under fire

Marketing Week

The marketing practices of UK pharmaceuticals companies have been criticised in a parliamentary health select committee report published yesterday (Tuesday). The report raises concerns over the promotion of drugs that may not be necessary, a “medicalisation” of society, and attempts by some companies to influence general practitioners and other health professionals into prescribing their products. […]

Sainsbury’s likely to stick with Jamie Oliver

Marketing Week

Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury’s advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising. Both shortlisted agencies, JWT and incumbent Abbott Mead Vickers.BBDO, have presented creative plans in which Oliver can be used. The celebrity chef’s contract with Sainsbury’s is under […]


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