Procter & Gamble is relaunching its Insignia range with an estimated 3m campaign, through EURO RSCG. The ten-year-old brand has lain dormant for almost three years, without any marketing support, while P&G concentrated most of its attention on its global brand Old Spice. Insignia holds less than four per cent of the male toiletries sector, valued at 430m by Nielsen last year. Its main rival, Elida Gibbs’ brand Lynx, holds 63 per cent of the total market by value.
Campbell Soup plans to split its agency roster in half in a review of its $200m (130m) global advertising account. The food giant, famed for its red and white soup cans, uses eight agencies at present. It plans to invite non-roster and incumbent agencies to pitch during the review – likely to take place in […]
House of Fraser, the department store group, plans to launch its first corporate umbrella branding TV campaign at the end of the year. Marketing director Meg Gilmore says the proposed campaign, created by D’Arcy Masius Benton & Bowles, will focus on customer service in the same way as recent campaigns by supermarket chains. The group’s […]
Nick Birt recently beat more than 3,600 colleagues to land the Automobile Association’s (AA) prestigious title Patrol of the Year. To achieve this, he had to prove his skills in customer care, technical know-how, first aid, driving techniques and media relations. Birt won himself and his family a holiday in Malaysia and Singapore, with 1,000 […]
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.