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Walkers Snack Foods has appointed Tony Illsley as commercial vice president of Walkers Snack Foods. He was formerly area president for PepsiCo, Asia-Pacific region.

Cadbury Schweppes’ proposed takeover of US soft drinks company Dr Pepper will not affect the UK market, say analysts. Responsibility for marketing the 7-UP brand remains with PepsiCo…

…the Pepsi ad campaign featuring Cindy Crawford has been banned in Germany because regulations there forbid comparative advertising.

Batchelors marketing manager Andy Duncan has been appointed marketing controller and business group leader for spreads. He succeeds Frans van Rongen, who is moving to Unilever’s bakery division for Benelux, Hartog Union.

Microsoft is to release a games package called PlayerNet that will enable several users to compete over on-line services such as the Internet.

Premier Waters is to handle sales and distribution for the Evian and Volvic mineral water brands, following HP Bulmer’s withdrawal from the market.

Wilkinson Sword marketing manager Warwick Owen has been promoted to marketing director.

Intel says negative press reports and a disastrous marketing campaign following news that it was selling flawed Pentium chips (MW January 6) have cost the company at least $475m (ú316m).

Beefeater Gin is renewing sponsorship of the Oxford and Cambridge Boat Race for a further three years.

Lex Service is to open a string of used car retail outlets under the Lex Autosales brand.

Hosta, the German confectionery company, has introduced a Mr Jim bar to complement its Mr Tom peanut-in-toffee product.

Ellesse International, the sportswear manufacturer, has appointed Peter Larder as vice president of marketing to head international marketing and business development.

Whitbread former marketing director for lagers, Simon Sheard, is leaving the company after five years. Most recently, he was strategic projects director of the Restaurant and Leisure Division of Whitbread.


Outdoor goes from strength to strength

Marketing Week

Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]

FCB swipes Kleenex task

Marketing Week

The ú6m Kimberly-Clark Kleenex account has gone to Foote Cone & Belding and will possibly take Robert Hamer, former director of its previous incumbent agency Reay Keating Hamer, with it.

Novell plans ú17m drive to revamp image

Marketing Week

Software company Novell is to follow the route of Microsoft and attempt to become a household name. Novell, worth $2bn (ú1.3bn), is the second largest software firm in the world. But, unlike competitor Microsoft, it is not well-known outside the IT world. Although Novell merged with WordPerfect last June – adding education, games and business […]


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