France Telecom is talking to agencies about its Bi-Bop mobile phone account. The company recently appointed Publicis Etoiles to handle its Call Home advertising aimed at visitors to France. Publicis pitched against MGTB Tennessee, BDDP and TBWA.
Italian TV advertisers have agreed new ad controls with Publitalia, the sales house of Silvio Berlusconi’s Fininvest corporation, in an attempt to cut down on TV clutter. The new measures are designed, to limit ad breaks to a maximum of three minutes and/or nine spots and to ensure that advertising for competitive products is not carried within the same break.
Young & Rubicam has won the FF20m (£2.5m) Kenzo perfumes business in France. The account was previously handled by Publicis.
Stride Rite International Corp, the US shoe company, has appointed BDDP to handle advertising for the UK and France. The agency pitched against DMB&B in London and DDB in Paris. First work is expected to appear towards the end of the year.
DDB Needham Dsseldorf, has been appointed by Barclay’s Bank Card service to handle the launch of its Barclaycard, previously known as Barclay’s Doppel. Below-the-line work will remain with Team Direct, Hamburg.
France’s Globe Hebdo magazine, is to close. Owner Pierre Berg had hoped to secure new finance amounting to FF25m (£3.1m) but a 1994 loss of FF20m (£2.5m), and continuing caution on the side of investors, scuppered his rescue plans.
Unterweger & Partner, the start-up Hamburg agency, has beaten off competition from Scholz & Friends and Ogilvy & Mather Healthcare to win the DM10m (£4.4m) Riopan stomach remedy account. The business was previously with Schmittgall, Stuttgart.
Andreas Danlyiuk has been named as the new chairman of EURO RSCG Germany. Danlyiuk, who is in charge of BBDO’s Hamburg office, will take over management of EURO RSCG Dsseldorf at the beginning of April.
German health food stores are complaining of unfair competition from grocery retailers, who are taking an increasing interest in a wide range of `healthy’ foods. Through their ability to bulk-buy, chains such as Hawege are in a position to undercut specialists by up to 25 per cent.