Leagas Delaney starts a poster and TV campaign for The Guardian in the North of England at the beginning of September, which will support the launch of the A5 version of The Guide (MW August 4). From September 9, the A5 Guide will be available across the North from Liverpool to Hull. The London A5 version was launched two years ago.
The imminent release of a cinema ad for Radio 1 heralds a change in its fortunes and points a lesson about reviving markets supposedly in decline.
The Butter Council is to wind up by the end of the year, citing the withdrawal of funding by UK milk producers. The Council, which was first set up in 1954, took the decision to fold after the UK’s Milk Development Council withdrew its support. Parcelforce has appointed Peter Wigglesworth as general manager marketing (UK). […]
To stem the present rush of speculative customers, building societies are hiking their minimum investment levels. But freezing out small account holders now could spell trouble for the future. Sean Brierley investigates
Former Costa Coffee CMO Sarah Barron has been appointed to lead the newly-formed team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.