Nestlé Fox is launching a campaign for children’s sweets Neon Nerds and Super Sour Dweebs. The two commercials, by Roose & Partners, target eight to 12-year-olds. They feature an animated tongue which removes itself from the body it inhabits because the sweets are too intense to the taste. The ad for Super Sour Dweebs runs nationally from August 2, supported by a comic strip in Beano and Dandy.
Mandy Wheeler, managing director of radio advertising production house Mandy Wheeler Sound Productions, has urged actors’ union Equity to consider a sliding fee scale for actors’ fees and free casting. This is intended to counter concern about radio production costs as advertisers increasingly run more ads in their campaigns, with each ad played fewer times. […]
Asda chief executive Archie Norman is like a child with a new toy, now that he has taken on the role of head of marketing following the sudden exit of marketing director Michael Fleming . But some observers doubt he has sufficient time to take on the day-to-day running of the chain’s 17m (Register-MEAL) ad […]
Cider and soft drink producer Merrydown is losing its second marketing chief, only three months after signing a marketing and distribution deal with Whitbread. Merrydown marketing manager Deborah Merrens, who is head of the marketing department, is leaving to join Eurotunnel as a marketing manager. The distribution deal, which begins next week, allows Whitbread to […]
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.