Nestlé Fox is launching a campaign for children’s sweets Neon Nerds and Super Sour Dweebs. The two commercials, by Roose & Partners, target eight to 12-year-olds. They feature an animated tongue which removes itself from the body it inhabits because the sweets are too intense to the taste. The ad for Super Sour Dweebs runs nationally from August 2, supported by a comic strip in Beano and Dandy.
Mandy Wheeler, managing director of radio advertising production house Mandy Wheeler Sound Productions, has urged actors’ union Equity to consider a sliding fee scale for actors’ fees and free casting. This is intended to counter concern about radio production costs as advertisers increasingly run more ads in their campaigns, with each ad played fewer times. […]
Asda chief executive Archie Norman is like a child with a new toy, now that he has taken on the role of head of marketing following the sudden exit of marketing director Michael Fleming . But some observers doubt he has sufficient time to take on the day-to-day running of the chain’s 17m (Register-MEAL) ad […]
Cider and soft drink producer Merrydown is losing its second marketing chief, only three months after signing a marketing and distribution deal with Whitbread. Merrydown marketing manager Deborah Merrens, who is head of the marketing department, is leaving to join Eurotunnel as a marketing manager. The distribution deal, which begins next week, allows Whitbread to […]
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.