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Nestlé Fox is launching a campaign for children’s sweets Neon Nerds and Super Sour Dweebs. The two commercials, by Roose & Partners, target eight to 12-year-olds.

Nestlé Fox is launching a campaign for children’s sweets Neon Nerds and Super Sour Dweebs. The two commercials, by Roose & Partners, target eight to 12-year-olds. They feature an animated tongue which removes itself from the body it inhabits because the sweets are too intense to the taste. The ad for Super Sour Dweebs runs nationally from August 2, supported by a comic strip in Beano and Dandy.

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