Northern Ireland comic Frank Carson delivers the endline to the new Littlewoods Pools television and radio advertising campaign with the words: “If you really want to hit the jackpot, play Littlewoods Pools.” The first Pools TV ad (MW last week) goes out tonight (Wednesday). Littlewoods is spending £1.5m on a one-month TV and radio campaign, with creative work by Lowe Howard-Spink.
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Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.