Sega stole out in the dead of night to put its own spin on Major’s leadership battle a week before the launch of its Sega Saturn playstation. This 150ft image of Major and Redwood in Sega combat gear was laser projected onto the House of Commons for a few seconds at about 3am on Monday morning. Neither the House of Commons, the Metropolitan Police nor Westminister City Council were aware that the shortlived marketing ploy ever took place.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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