Sega stole out in the dead of night to put its own spin on Major’s leadership battle a week before the launch of its Sega Saturn playstation. This 150ft image of Major and Redwood in Sega combat gear was laser projected onto the House of Commons for a few seconds at about 3am on Monday morning. Neither the House of Commons, the Metropolitan Police nor Westminister City Council were aware that the shortlived marketing ploy ever took place.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.