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Butch Cassidy, Cool Hand Luke and now top billing in a fresh burst of advertising for a new range of Lux shower and bath products. Paul Newman is the star of the new multi-million pound pan-European campaign which will arrive in the UK later this summer but breaks in Germany and other European markets later this week. Filmed in an airport, the ad – created by J Walter Thompson Paris – is New man’s European ad debut. His fee is rumoured to be about $1m.


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