Butch Cassidy, Cool Hand Luke and now top billing in a fresh burst of advertising for a new range of Lux shower and bath products. Paul Newman is the star of the new multi-million pound pan-European campaign which will arrive in the UK later this summer but breaks in Germany and other European markets later this week. Filmed in an airport, the ad – created by J Walter Thompson Paris – is New man’s European ad debut. His fee is rumoured to be about $1m.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here