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Dry dog food brand Bakers Complete makes its television debut with a 1.5m push, breaking next week. The ad, created by Burkitt Edwards Martin, features dogs shopping and its hero is “Higgins”, who leaves a supermarket on a skateboard clutching a packet of Bakers. Dog lovers will be pleased to know “Higgins” is the son of “Pippin” who won a Cannes Grand Prix for work in Spanish ads.

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