The Diary can’t help feeling a touch sorry for Matthew Foster, senior account manager at JWT Manchester. He turned up at a model casting session for the latest executions for The Manchester Evening News and was probably more than a little chuffed when the photographer rejected all the models and opted to use Foster instead. Alas, Foster’s first assignment was less glamorous than he had perhaps hoped. The North-West of England was hit by a series of flash floods, and Foster had to be sprayed with freezing cold water for six hours to portray the story. The Diary commiserates with him on his timing. Just days later and the Hugh Grant story would have obliterated flash floods on the front page.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.