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Walkers Snack Foods has appointed Tony Illsley as commercial vice president of Walkers Snack Foods. He was formerly area president for PepsiCo, Asia-Pacific region.

Cadbury Schweppes’ proposed takeover of US soft drinks company Dr Pepper will not affect the UK market, say analysts. Responsibility for marketing the 7-UP brand remains with PepsiCo…

…the Pepsi ad campaign featuring Cindy Crawford has been banned in Germany because regulations there forbid comparative advertising.

Batchelors marketing manager Andy Duncan has been appointed marketing controller and business group leader for spreads. He succeeds Frans van Rongen, who is moving to Unilever’s bakery division for Benelux, Hartog Union.

Microsoft is to release a games package called PlayerNet that will enable several users to compete over on-line services such as the Internet.

Premier Waters is to handle sales and distribution for the Evian and Volvic mineral water brands, following HP Bulmer’s withdrawal from the market.

Wilkinson Sword marketing manager Warwick Owen has been promoted to marketing director.

Intel says negative press reports and a disastrous marketing campaign following news that it was selling flawed Pentium chips (MW January 6) have cost the company at least $475m (ú316m).

Beefeater Gin is renewing sponsorship of the Oxford and Cambridge Boat Race for a further three years.

Lex Service is to open a string of used car retail outlets under the Lex Autosales brand.

Hosta, the German confectionery company, has introduced a Mr Jim bar to complement its Mr Tom peanut-in-toffee product.

Ellesse International, the sportswear manufacturer, has appointed Peter Larder as vice president of marketing to head international marketing and business development.

Whitbread former marketing director for lagers, Simon Sheard, is leaving the company after five years. Most recently, he was strategic projects director of the Restaurant and Leisure Division of Whitbread.


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