Bartle Bogle Hegarty has come up with its own version of an equal opportunities policy by creating ads that are equally good, indeed remarkably similar, to those of rival ad agencies. Alon Hochdorf, the Saatchi & Saatchi account director for Castlemaine XXXX, was straight on the blower to the Diary after seeing the new BBH poster ads for Whitbread’s Boddington’s Export (MW last week). Hochdorf had seen it all before – in Castlemaine XXXX press ads last year. But like another famous Whitbread brand, also with ads by BBH, Hochdorf is not bitter. “It’s great to see that ten years on Saatchi’s advertising for Castlemaine XXXX is still paving the way for others to follow,” he gloats.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.