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Bartle Bogle Hegarty has come up with its own version of an equal opportunities policy by creating ads that are equally good, indeed remarkably similar, to those of rival ad agencies. Alon Hochdorf, the Saatchi & Saatchi account director for Castlemaine XXXX, was straight on the blower to the Diary after seeing the new BBH poster ads for Whitbread’s Boddington’s Export (MW last week). Hochdorf had seen it all before – in Castlemaine XXXX press ads last year. But like another famous Whitbread brand, also with ads by BBH, Hochdorf is not bitter. “It’s great to see that ten years on Saatchi’s advertising for Castlemaine XXXX is still paving the way for others to follow,” he gloats.


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