Harari Page has created a television and press campaign for Har-vey Nichols starring the Thunderbirds’ puppets Lady Penelope and her chauffeur Parker. The ads will break in the first week of July – during News at Ten – and promote the upmarket store’s summer sale.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.