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Bartle Bogle Hegarty’s first work for Zyma Healthcare breaks on February 5. The campaign is made up of a press push in national newspapers, including review sections of weekend supplements, and in trade titles. The £2m campaign is to launch Savlon Baby, a new range of baby products and Woundwash, an antiseptic spray for children’s cuts and grazes. Two executions will run from the first week of this month, with a further two running in May and June.

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