Sega stole out in the dead of night to put its own spin on Major’s leadership battle a week before the launch of its Sega Saturn playstation. This 150ft image of Major and Redwood in Sega combat gear was laser projected onto the House of Commons for a few seconds at about 3am on Monday morning. Neither the House of Commons, the Metropolitan Police nor Westminister City Council were aware that the shortlived marketing ploy ever took place.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.