Nokia divides global digital ad account

Nokia has divided its global lead digital advertising account between Aegis Group’s digital network Isobar and incumbent digital creative agency R/GA.

It’s understood the Finnish handset manufacturer has briefed the agencies to work on six global campaigns and will be tasked to work on creating its digital strategy, online advertising and web design.

The two digital agencies, which were unavailable for comment, will also work on local specific campaigns.

Nokia launched one of its largest marketing campaigns in October to promote Comes With Music. The campaign was created by ad agency Wieden + Kennedy, R/GA and digital agency Work Club.

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