Nokia to partner with Microsoft under new structure

Nokia has teamed up with Microsoft to develop a smartphone to take on Google and Apple as part of an overhaul of the Finnish mobile company’s business strategy.

/x/r/f/nokiae7.jpg

The handset manufacturer has outlined a new leadership and operational structure which it says is designed to “accelerate the company’s speed of execution in a dynamic competitive environment”.

Nokia will replace its group executive board with The Nokia Leadership Team and operate two distinct business units: Smart Devices and Mobile Phones.

The company is still the world’s largest handset maker but admits that it has lost out to Google Android and Apple in the smartphone market.

Earlier this week, Stephen Elop, Nokia president and CEO, berated the company’s lack of innovation and described it as “standing on a burning platform”.

Under the “broad strategic partnership” with Microsoft, Nokia will use the Windows Phone software as its primary smartphone platform.

The two companies will combine assets to drive innovation and Nokia’s application and content store will be integrated into Microsoft Marketplace.

Nokia has also set its sights on developing markets and aims to “connect the next billion” to the Internet.

/q/v/u/NokiaSmartphone.jpg

Nokia’s Symbian platform will become a franchise platform, and its yet to launch MeeGo platform will become an open source mobile operating system project focused on longer-term market exploration of next-generation devices, platforms and user experiences.

Elop says: “Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward. Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.”

Elop joined Nokia from Microsoft in September tasked with turning around its sliding share in the smartphone market. His comments come ahead of Nokia’s srategy and financial briefing today (11 February).

Earlier this week, reports suggested that Elop would dispose of half the company’s executive board, however only one senior executive is to leave.

The Nokia Leadership Team includes:

  • Jo Harlow, will head up the Smart Devices business, focused on high-end smartphones.
  • Mary McDowell will lead the mass-market Mobile Phones business.
  • Niklas Savander will head Markets, responsible for marketing, communications and selling.
  • Larry Kaplan will lead NAVTEQ, part of Nokia’s location and advertising business.
  • Rich Green will lead The CTO Office responsible for Nokia’s technology strategy and research centre.
  • Kai Oistamo will lead the Corporate Development team, responsible for strategic partnerships.
  • Alberto Torres will step down.

Recommended

David Reed

Working with data reveals its value

David Reed

Interest is reviving in the concept of the database as an asset that can be valued on the balance sheet. With the potential return of heat to the equities market, investors are looking for new places to put their money. Companies that can demonstrate a strong data-driven culture that generates profitable customer relationships could mark themselves out as a target.

/p/o/v/StellaArtoisAd.jpg

Stella Artois 4% steams ahead in new ad

Branwell Johnson

Stella Artois launches its latest ad for its 4% variant, which is set in the French Riviera of the 60s, tonight (Feb 14). The latest instalment of the ’Triple Filtered, Smooth Escapades’ campaign takes place on a train and begins with a dishevelled young man spotting a beautiful brunette on the station platform as the […]

Britain's Next Top Model

Live shows deepen the brand experience

Lucy Handley

Live events are arguably the ultimate brand experience. Indoor shows lend themselves to television or magazine extensions, allowing viewers to immerse themselves in their favourite media brands, while trade shows are expert in getting deals done between visitors and those selling their wares. But as the recession has affected industries that indoor events promote, so […]

Comments

    Leave a comment