Many brands not sponsoring the London 2012 seem to have put their promotional marketing on hold. But with millions of people not interested in the Olympics, isn’t this a chance to be successful by being noticeably different? Olympic tickets are enviable, but there are many who currently can’t seem to find any alternative.

Philip Penlington
Director, Fotorama


Play the social card

Marketing Week

When that enormous meteor blasted through the atmosphere, the dinosaurs didn’t stand a chance – even if they’d have seen it coming. Game and HMV are the two remaining dinosaurs of the entertainment retail industry and, although given warnings about the impending impact of the internet as long ago as last century, they both largely […]

Come together

Marketing Week

Academic Neil Rackham’s calling for marketers to take charge of the sales function ( sparked debate – here are comment extracts. I agree that there are qualities found in both occupations but to put marketing people in charge of transactional sales is a jump based on the assumption that marketing people understand all steps of […]

The trouble with Tesco…

Marketing Week

As a fiercely loyal Tesco shopper for 14 years, I happened to visit Waitrose with my 15-year old daughter last weekend and she was genuinely excited at the varied range, its presentation and the food quality inherent in its packaging. And of course, not concerned with the price. “Why can’t we shop more here, Dad?” […]


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