Normalising CBD and the origins of ‘real’ beauty: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of the first ad for CBD on TV to the story behind Dove’s ‘Real Beauty’ campaign, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Creating a buzz
CBD is big business in the US but it has yet to make the same splash on these shores. However all that could be about to change with the launch of the UK’s first ever TV ad for CBD from a brand called Cannaray.