Northcliffe promotes rebranded Motors.co.uk
Northcliffe Media is launching a campaign for its rebranded classified advertising section, Motors.co.uk. The move is part of a wider strategy to take the company’s online classifieds brands into its newspapers in a bid to grow revenue.
The campaign is launching on May 5 and will include TV, press and outdoor. It has been created by Principals, which is also handling outdoor planning and buying.
The rebranding across the motoring sections started to roll out last week across over 100 regional newspaper titles and 56 websites within the Daily Mail & General Trust-owned group.
It has also started to rebrand its jobs section, with the Jobsite.co.uk logo currently being rolled out across all its newspapers. It is expecting to launch a supporting advertising campaign next month.
The latest moves follow the rebrand of its property pages as Findaproperty.co.uk in February this year. Sean Mahon, marketing director at Northcliffe Media, says it is also looking into the areas of dating and travel.
He says its overall aim is to use the strength of its online classifieds brands in its newspapers to boost classified revenue. “What we’ve done is part of a wider strategy to bring the expertise and strength of our core online brands and integrate them into our wider [print] business,” he says.
