Northern Rock drafts in marketing head for reassurance push

Northern Rock has appointed a new marketing chief to oversee an overhaul of brand strategy that it hopes will help restore trust in the state-owned bank.

/l/c/p/NorthernRock.jpg

Alistair Welham has joined from Nationwide as the firm’s head of marketing channels and communications. He replaces Guy Herrington, who left in February to join Barclays as a marketing strategy and planning director.

Welham will work with Farm Communications, part of the Tangible Group, to develop a new vision for the brand that emphasises trust.

Northern Rock’s last marketing director, Anthony Mooney, was made redundant after 15 years last November.

Welham will report to Andy Tate, customer and commercial director, who oversees the marketing department and replaced Mooney’s role.

Northern Rock was nationalised in 2008 after racking up billions of bad debts. Its return to the private sector, via a sale or flotation, has not been ruled out. MPs have recently filed an early day motion demanding remutilisation.

Welham joins from Nationwide, where he was head of marketing communications and regional brands.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now