Northern & Shell has appointed Carat strategy director Tim Pemberton as group marketing director. The company has just slashed the price of the Daily Star from 35p to 15p in the Carlton and Meridian regions.
Clerical Medical has parted company with Euro RSCG London after 17 years, as the investment group plans to switch its marketing budget into below-the-line activities. The account is worth is £5.6m The account was initially with Partners BDDH, before the merger of the agency with Euro RSCG Wnek Gosper in 2003. A spokeswoman for Clerical […]
The Hartford Financial Services Group, one of the largest investment and insurance companies in the US, is searching for an advertising agency to launch its brand in the UK. The hunt is overseen by John Enos, managing director of marketing at The Hartford Europe. It is understood that the company has already drawn up a […]
Celador International is seeking licensing and promotional partners to develop a range of off-air products for its new television show, No Waste Like Home.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.