Nostalgia can be a powerful force, particularly when it comes to food. Whether it’s your favourite school dinner dessert, or the meal that was made at home during childhood, food can conjure up strong memories. So, it’s perhaps no wonder there are strong feelings of nostalgia associated with many food brands.
Mr Kipling has seen good growth for several years, but now is the “natural time” for a “refresh” of its brand platform, says Premier Foods’ CMO Yilmaz Erceyes.
McVitie’s new marketing campaign focuses on the issue of loneliness as the brand looks to “embed itself in modern culture”.
Rather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
We arm you with all the numbers you need to tackle the week ahead.
Hein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.