Nostalgia marketing: Why brands need to go beyond good memories to drive sales
Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.
Nostalgia can be a powerful force, particularly when it comes to food. Whether it’s your favourite school dinner dessert, or the meal that was made at home during childhood, food can conjure up strong memories. So, it’s perhaps no wonder there are strong feelings of nostalgia associated with many food brands.