Nostalgia can be a powerful force, particularly when it comes to food. Whether it’s your favourite school dinner dessert, or the meal that was made at home during childhood, food can conjure up strong memories. So, it’s perhaps no wonder there are strong feelings of nostalgia associated with many food brands.
Mr Kipling has seen good growth for several years, but now is the “natural time” for a “refresh” of its brand platform, says Premier Foods’ CMO Yilmaz Erceyes.
McVitie’s new marketing campaign focuses on the issue of loneliness as the brand looks to “embed itself in modern culture”.
Rather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.