Not so Innocent now

Innocent Drinks marketing director Richard Reed is a smooth(ie) operator and no mistake. The svelte adman turned right-on entrepreneur wowed Marketing Week‘s Brands Summit with his talk on building brands with real credentials, “A guide to not faking it”.

In the Q&A session afterwards, Reed’s little-boy-lost looks and coy humour were too much for one delegate, who introduced herself as AJ from 02. “I just want to know if you have a girlfriend,” she gushed. Reed shrugged bashfully and mumbled, while chairman Paul Barber – formerly marketing director of the FA – said the question made him feel like Cilla Black.

Earlier, Reed told the conference that when it came to employment, he’d sack someone if they weren’t committed to their job, even if it meant leaving a major role vacant. “I’d rather have a hole than an asshole,” he quipped. And as the fruity 02 marketer showed, you can take that in more than one way…

Recommended

Poulter Partners creates ad for Kumala

Marketing Week

Poulter Partners has created the first television advertising for Western Wines’ African wine brand Kumala as part of a £700,000 marketing campaign. The animated ad features the Kumala Gecko and contains the strapline ‘Discover Kumala’.

O2 hunts for marketing UK director after Keers move

Marketing Week

O2 is looking for a UK marketing director following a sideways move by marketing chief Cath Keers, who is taking up the newly formed position of customer director. She will continue to report directly to O2 UK chief executive Dave McGlade. The move comes in the middle of a media pitch, which was called last […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now