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Meet the brand ripping up the tech marketing playbook
Mobile phone disruptor Nothing is looking to add human warmth back into tech, says co-founder and head of marketing Akis Evangelidis.
By Molly Innes
When Nothing laid out plans to launch its first smartphone back in March this year, CEO Carl Pei expressed his desire to “make tech fun again”.
So when the phone did launch mid-last month, thousands of people tuned in to watch Pei – also founder of OnePlus – reveal Phone 1.
