Notting Hill Carnival on sponsor trail

The Notting Hill Carnival Trust (NHCT) is offering a £300,000 headline sponsorship package for this year’s event, a significant drop on last year’s asking price.

The Notting Hill Carnival Trust (NHCT) is offering a &£300,000 headline sponsorship package for this year’s event, a significant drop on last year’s asking price.

Initially, organisers called for headline sponsorship of &£1m for the 2002 event (MW March 14, 2002), but in the event no commercial sponsorship materialised.

Last year the NHCT was torn apart by factional in-fighting, which culminated in the dismissal of long-serving chief executive officer Claire Holder in May. A restructured NHCT board, led by chairman Professor Chris Mullard who was appointed last July, has briefed music and fashion specialist agency U Influence to source sponsors. The agency replaces Harwood.

The &£300,000 title sponsorship package includes the rights to have images and logos printed on all official merchandise and materials, including Carnival bulletins, press releases, guides and the website.

The sponsor’s logo would also be allowed to appear on uniforms and official dress worn by all official staff. NHCT says the sponsor could brand billboards, posters and banners at locations including all entry and exit points, on street lamps and the main performance stage.

The company could also distribute, sample and sell its products at all carnival events and, if a drinks brand is secured as headline sponsor, it would be able to have exclusive use of up to five franchise bars in the carnival area.

Previous Notting Hill Carnival title sponsors include Western Union, Lilt and Virgin Atlantic.

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