Npower has signed as the first sponsor for Wembley National Stadium in a &£2.5m deal. The company will feature the sponsorship in an ad campaign, which will break next month around the Euro 2004 football tournament.
Diners Club is looking for a top strategic marketer in the UK as part of an attempt to revive its UK business following its purchase by Citigroup last year. The company has just appointed Ian Mathie UK chief executive following a period of uncertainty. Beyond retaining the brand, no decisions about the formal strategy for […]
The Stop Esso campaign has ridiculed an Esso ad campaign by Delaney Lund Knox Warren promoting its ethical endeavours which broke last weekend. Stop Esso says it is a ‘blatant greenwash’ designed to pull the wool over shareholders’ eyes ahead of Esso’s AGM next week.
St Luke’s has won the Â£2m business for airport operator BAA’s summer campaign to promote cheap prices and shopping opportunities to travellers.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.