Npower starts ad campaign with hijacked icon

Npower has launched its first advertising work starring Sid, the brand
icon it has hijacked from British Gas. The campaign has the strapline
“Tell Sid… npower is cutting prices”.

Npower has launched its first advertising work starring Sid, the brand icon it has hijacked from British Gas. The campaign has the strapline "Tell Sid… npower is cutting prices".

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